Learn then Apply vs Apply then Learn

What I Learned From 14 Years Of Teaching

Here’s what i learned from 14 years of teaching: 80% of my students were the wrong audience.

Don’t get me wrong, i’m not blaming it on students themselves, i’m blaming the education system.

99% of the cases above were never my students’ fault.

What’s wrong with the education system?

Students enroll in academic institutions because they were forced to.

They are fed courses they never signed up for, but were part of their education curriculum designed by medicore systems.

Students who discover their passion and talents are way too late in the game.

By the time students discover their passion, they are already 5-15 years too late.

A toddler voluntarily playing the piano passionately at the age of 3, does not need a regular school.

What they need is REVERSE EDUCATION.

What is reverse education?

They enroll in Piano School at the age of 3, and as they grow up, they learn the subjects they need, not the subjects they are forced to take.

At 25, a Professional Pianist will never regret the Geography courses he missed from regular school.

But a regular student who discovers their passion for piano at the age of 16, will regret the 5 years of mandatory Arabic Grammar courses they learned in school, because they could have invested that time practicing piano at the age of 5!

I have been debating this with many friends recently.

As someone who was not born with a particular talent, and had no passion for any hobby early in my childhood, I found education as a failed investment when preceding work.

Most of the education I have invested in had not contributed in neither work nor earnings.

The reason is because I thought if I learn then apply what I have learned, I will earn a living.

But turns out it was rarely the case really. I have discovered recently that I am only learning after doing.

You would argue that had I not had basic education as a foundation, I would not be able to apply today.

Sorry to disappoint you, but I am doing things that I have never learned before, and the reason for that is because I chose to apply before I learn.

Can surgeons apply before learning? That’s debatable for sure and I think you wouldn’t take such risk nowadays.

In earlier days the barber was a dentist, is it because he learned dentistry or because he applied dentistry then learned from doing?

Hmmm, interesting.

What are your thoughts?

5 Types of Learners

When i was both a University Lecturer and Trainer, I have experienced 5 main types of people in my classes:

1- People who want to be taught

2- People who want to observe and learn from my stories and experience

3- People who want to learn on their own by doing or practice

4- People who do not want to learn

5- People who want to teach what they know

Shockingly, my favourite people were the ones who did not want to learn. . .

I wanted to observe their behaviours, attitudes, distractions, ambitions, hobbies and dreams that keep them zoned out during class time.

I never wanted to ask them why they do not want to learn, i knew that education and training are not that interesting for everyone (or probably the problem is me), but they find themselves obliged to pursue for some reason.

I see myself as a person who wants to be militarily taught by a Lecturer in school and a person who wants to learn from the Trainer’s stories and experiences in training.

What type of learner are you?

80% Of What You Learn Goes to Waste

80% of what you learn is never implemented, for reasons I would like to list below:

  1. You just wanted a certificate of completion
  2. You learned something you are not currently working on
  3. You questioned the credibility of the information learned
  4. You do not have time to implement
  5. You are not motivated for change
  6. You couldn’t form a habit to implement
  7. You tried more than once but it didn’t work
  8. You did not understand the material
  9. You found a replacement hack
  10. You were forced (peer pressure or industry requirement) to learn

What else?

Before You Decide To Take A Course With A Trainer

Before you decide to take a course with a Trainer. . .

Here’s what you need to know:

  1. Trainers may guarantee what you’ll learn, but
  2. They cannot guarantee you’ll apply what you learn.

Who’s going to do that?

It’s you or a coach.

A coach helps you apply the skills you acquired.

Does everyone need a Coach?


Phil Jackson did not train Michael Jordan, Kobe Bryant, or Shaquille O’Neal to play basketball.

He coached them.

He made sure they maintained the mindset, psychology, ability, fitness and momentum to achieve goals. Can Mike, Kobe or Shaq play without a Coach?

Of course.

It’s because the mindset, psychology, ability, fitness and momentum are deeply ingrained in them.

Can you make sure you can apply what you learned?

If you know how to grow the seed into a plant, yes you can.

If you struggle, you need a Coach.

I’m watching every single attendee who signed up for my workshop.

I can already see a lot of them not applying what they learned. Are they struggling?


Does this mean they need a Coach?


What can I do as a Coach?


Because they signed up for Training, not Coaching.

Why don’t they do that? Could be many reasons, but i think they haven’t discovered that coaching is what they need.

Perhaps this post will enlighten them.

What Makes A Good Coach

Words to describe a good coach

A good coach rarely uses the word “you should. What they do instead is ask questions to help you discover what you should do by yourself. Once you decide what you do, you will ask your coach if what you’re doing is on point or on track.

Qualities of a good coach

If the coach sees a mistake somewhere, they will not correct it by saying “you should do this. . . “

Again, they will ask you questions to figure out your own mistake to rectify it on your own.

A good coach awakens you without telling you what you “should do.” Your mind will tell you what you should do.

And once you do it, it’s your decision, your choice, your life.

Steve Kerr as a coach

Is Steve Kerr a good coach? Here are five good coaching skills that Steve Kerr has:

Steve Kerr trusts his bench, and will let his bench play even when they are struggling. Kerr wants to keep the bench involved and this led to better morale and development of the whole team. Let’s look at an example:

Jordan Poole:

He told Poole to stop playing like Steph Curry because it’s ‘a dangerous game. Instead he asked him to find his own rythm. One of Kerr’s famous quotes about Jordan Poole: “He’s not afraid of the moment.”

Steve Kerr also was known for creating stars out of nowhere.

Draymond Green:

Green was a second round pick and Kerr made him into one of the best all around players in the NBA.

If you are still reading. . .

Many people ask me what they should do with digital marketing, my answer is always:

What are you currently doing?

If they say nothing, i ask them why?

If they don’t know why and they are asking for direction, i ask them if they have tried doing something about it?

If they say yes i’m asking you for advice, i ask them what their objective is?

If they say we want to get started with digital marketing, i ask them why?

If they don’t know the answer, i ask them what product or service they have?

If they say none, i ask them if they want to promote my services.

If they say yes, we get started.

If you are looking for a coaching session on Digital Marketing or SEO, click here.

If You’re Looking To Learn Digital Marketing, Speak To An Expert First

If you are looking to learn digital marketing, speak to an expert first.

If that expert doesn’t ask you questions to find out your needs and objectives, don’t sign up for a course unless it is customised for you and your needs.

If you sign up for a course in SEO, and you don’t have a website or manage a client’s website, the information you learn could be useless.

You don’t want to learn SEO and wait till you have a website.

By the time you have a website, the information you learn could either be outdated or not comprehensive enough to cover your needs.

If you don’t have a website, you won’t have good knowledge or experience to dig deeper and ask the trainer the right questions.

Get a website, read about SEO, try few things, and then if you need an expert to answer your SEO questions, ask that expert if they answer your questions in the course, if yes, sign up for it.

If you also want a super customised course for you, make sure you sign up for a one-on-one workshop as group workshops might be waste of time and money for you.

Good luck.

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