7 SEM and SEO Tips

SEM and SEO tips:

  1. Invest in Google Ads when it’s hard to rank organically for certain keywords.
  2. Invest in SEO to increase ranking on easy long tail keywords and reduce cost on Google Ads for high cost-per-click keywords.
  3. Content plays a huge role in ranking those long tail keywords, try to create blog posts or pages that match your potential clients’ search intent.
  4. Hunt for low-competition keywords and focus on niche topics.
  5. Update pages with content that gets you traffic from irrelevant keywords, remove pages, posts or keywords that don’t match with search intent.
  6. Focus on keywords that don’t generate Google Ads from competitors.
  7. Always research a keyword before developing content, you don’t need to waste time competing with massive websites.

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