Create, Connect, Communicate

Create –> Connect –> Communicate

Many connections on LinkedIn ask me to check their LinkedIn profile if it is well crafted for opportunities.

The first thing I look at when I visit their profile is what they post, and not what their profile lists as experience, education, or skills they possess.


Ever signed in to LinkedIn and landed on a profile?

Not really.

Where you first land is your LinkedIn feed, or the Home section.

Therefore, the first thing you need to do on LinkedIn after you join, is to CREATE content.

Once you create a post, your profile starts to get noticed.

What happens next?

If your content appeals to your network, the chances for your profile to be visited are high.

Worst case scenario is your post will not be viewed by anyone.

There are actually 4 different scenarios:

  1. Post not viewed.
  2. Post viewed, with no interaction.
  3. Post engaged with (Like, Comment, Share).
  4. Profile clicked on to learn more about you.

The most ideal scenario is interaction (3).


Because this is when people CONNECT with you.

Receiving a connect request does not necessarily lead to communication.

Some people connect for the sake of expanding their network.

Once people CONNECT with your post (What you CREATE), it’s the right opportunity to COMMUNICATE with them.

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