Two types of content creators you need to know about:
1- Address audience problems, and do nothing about it.
2- Address audience problems, and provide solutions to it.
If your content addresses a problem, and you leave it there for your audience to wonder or worry about, your content will not travel far.
If your content addresses a problem, and provides steps or actionable tasks to work it out, your audience are well equipped for a great journey.
This post is informational or descriptive in its entirety, would it travel far?
I doubt it will.
A new destination point.
It needs to take your audience from point A (facing a problem) , to point B (finding a way to solve this problem).
If you play on emotions only, your audience will go to point B in their head.
Making someone facing a problem feel good or better doesn’t take them far in their journey.
You need a tangible change, a higher level, an advanced stage in the process.
Temporary painkillers are still desirable, but do not permanently heal.
Draw the journey, and let point B be the next destination for your point A audience.
If you face problems, contact me (this is my point B).