Why You Need To Hire A Content Creator

If all you share on social media is holiday greetings, you might need to consider a content creator for you.

Don’t get me wrong, holiday greetings is still content.

But holiday greetings will get you likes or thank you emojis mostly. Content will get you the above, plus something any business needs, more leads.

Last time i sent a greeting post, i got showered with heart emojis, which everyone needs, perhaps, but ever since cats entered my home, they are giving me all the love i need.

Especially nowadays when you’re home 24/7.

90% of people who share greeting posts solely on social media, do not understand what leads are.

What is a lead?

I define them as people who want to consume more of your content so that they reach a higher level from where they stand today.

A greeting post will reach their hearts higher perhaps, but their minds are still on the same level.

Elevating your audience’s mind is what you need to do, in order to take them from where they are to somewhere higher in the journey.

And when your leads grow one level higher, they convert into potential clients, who in turn convert into raving customers eventually, if you continue to add value, or elevate them to higher levels.

Need a content creator?

I can help you find the best one. Send me a message.

Content That Gets Attention

Content that gets attention: Let me tell you this [describe what happened as if you’re telling a story]. . .

One day [a person] had [a problem] with [another person/an object/an event].

There were many [scenarios] to tackle the problem, but here’s how i managed to [change this situation to the better].

What I did helped achieve [some objectives]:

[3 bullet points]

The [people involved] managed to get these [benefits]:

[3 benefits]

All of the above was accomplished through [your skill/product/service/tool/technique/secret].

The [people involved] were pleased with the results and here’s what they said [testimonials].

You too can [solve] this [problem] by following my [technique].

(You can read this sentence above twice because if you use the above technique you will solve a problem with content).

Notice how the story begins with the problem on top and only at the end you reveal how you have solved a problem, and using which

.

If you start with the [technique], there’s no story, people are not hooked, people who do not understand the technicalities will not continue to read.

Good luck.

Let me know if you need more details.

Do You Have To Share The Same Content On Multiple Platforms?

Do you have to share the same content across multiple platforms?

No.

Here’s why: According to Twitter, the majority of users are there for what’s happening around the world.

They use Twitter as their source for the latest news, or to verify what they heard if it truly happened.

According to LinkedIn, the majority of users are there to find job opportunities.

If you post a job ad on Twitter, you’ll get less applications from users as opposed to posting a job ad on LinkedIn.

If you post news on LinkedIn, you’ll get less readers than if you post the same news on Twitter.

So, before you make your decision on what sort of content you need to share on a particular platform, make sure the users are receptive and willing to engage with it.

For that reason, you should modify your content to suit the platform.

Your audience on that platform will grow based on what content they are most likely to engage with.

If i share my LinkedIn posts on Twitter, I will get less interactions there, despite having more followers on Twitter (42,000+).

It’s not only about the size of your audience, but rather the suitability of your content on that platform.

Two Types Of Content Creators You Need To Know About

Two types of content creators you need to know about:

1- Address audience problems, and do nothing about it.

2- Address audience problems, and provide solutions to it.

If your content addresses a problem, and you leave it there for your audience to wonder or worry about, your content will not travel far.

If your content addresses a problem, and provides steps or actionable tasks to work it out, your audience are well equipped for a great journey.

This post is informational or descriptive in its entirety, would it travel far?

I doubt it will.

What’s missing?

A new destination point.

It needs to take your audience from point A (facing a problem) , to point B (finding a way to solve this problem).

If you play on emotions only, your audience will go to point B in their head.

Not enough.

Making someone facing a problem feel good or better doesn’t take them far in their journey.

You need a tangible change, a higher level, an advanced stage in the process.

Temporary painkillers are still desirable, but do not permanently heal.

Draw the journey, and let point B be the next destination for your point A audience.

If you face problems, contact me (this is my point B).

Writing Evergreen Killer Content

Write 10 evergreen killer posts and spend the next 5 years reaping what you planted.

I tell this to every client who asks me what to write about next and what are trending topics they need to tackle.

If you want to spend your entire day on social platforms, “engaging with people, go for trending topics and everyday banter.

I put engaging within quotes because engaging means let’s spend the next 8 hours seeing who liked, commented, DMed, shared or followed us.

99% of this engagement lives for few minutes then you end the day with zero purchase.

Days, weeks, months and even years pass by and the cost, time, and effort you invested is gone to waste after 10 minutes.

If you don’t believe me, look at stories, they last for 24hrs max, then disappear, and we all know that engagement happens at the first 10mins.

If you want a return on your investment, get out of the endless feeds of trending topics, 24hr stories and looping memes.

Write killer content that lives for 5, 10, 20 years.

Examples are many, i’ll choose a career coach’s

How to find a job

How to ace your interview

How to write a CV

How to learn a skill

These are evergreen content.

They live for years.

And this is where the real money is for a career coach.

Why Content Is Saturated

10 years ago the internet population was hungry for content.

Today, content is saturated.

Businesses who create content are no longer looking for content consumers.

If you still look for engagement on social platforms, you’re doing it wrong, unless you’re earning directly for each post created including the engagement that results from it.

This post is not sponsored. I won’t get paid for writing it.

I won’t earn anything from getting engagement on it.

If it ends without a call to action to take the reader to a product/service/event page, you’re not earning anything.

A person who has 30,000 followers, 3,000 views, 100 likes, 21 comments, 4 shares and 6 inbox messages will earn the same as a person who posts nothing.

They both earn $0.

If you don’t get paid to create content, you better save the time, effort, and cost and focus on creating a product to sell instead.

Why Content Creators Fail To Attract Clients

A lot of content creators here fail to attract clients when they post about a topic they are specialised in, the reason is because they commit two major mistakes:

  1. They speak in a challenging and sophisticated tone that invites competition from fellow experts and specialists in their field
  2. They speak in an informative tone as if they are educators delivering a lecture to an audience of fresh graduates or junior specialists in their field

Your target audience (if and only if you want to attract clients) should be neither experts nor juniors in your field.

Experts and Juniors in your field are your current and future competitors.

You should speak to a potential client who is curious of what you can offer to better their services.

If they know as much or more than you do, they’re not potential clients.

If they know less than you do and are willing to learn from you, then add training to your services.

Some potential clients love to do things on their own.

Your potential client should be one of these 3 professionals:

  1. A potential who wants you to train them
  2. A potential who wants to consult with you on work they do
  3. A potential who wants to outsource it all to you

If you, the reader, falls within any of the 3 potentials above, you’re my target audience.

97% of LinkedIn Content is Useless

97% of the content i see here on LinkedIn by professionals talking about themselves, their achievements, their awards, their new roles, their dreams.

97% of your content should address and cater to your target audience’s concerns, needs, interests, problems, emotions, curiosity.

The average reader is exposed to 100 posts a day, imagine 97 of those posts are talking about these 97 people?

Imagine you are a business professional looking to learn something new in digital marketing today, and 97 Digital Marketers shared a certification they earned, a promotion they received, a job they took, an award they won, a photo of themselves enjoying their day at work/home?

What did you learn at the end of the day?

If there is one thing you learned, it is how to brand and promote yourself like them next time you post something.

Personal branding is not a photoshoot, an event you attend, or sharing a certification.

Personal branding is posting valuable content (information, tips, lessons) that helps your readers benefit, learn, or make a decision to do business with you.

Personal branding helps you position yourself as a thought leader within your industry/market.

The remaining 3% is for a call-to-action if you want your audience to go to the next level in the journey.

Wishing you the best.

Two Types of Educational Content

Two types of educational content companies have to take note of:

1- Content that educates fellow experts/competitors

2- Content that educates leads and potential clients

If you are a business that is looking for leads, you have to post content that educates your potential clients on how they can seek your help when they no longer have time or resources to do the work themselves.

Most companies post content that helps potential clients up their game towards becoming experts.

This type of content does not help you as a business to generate leads.

On the contrary, it helps fellow competitors and experts find ways to improve their services or products.

This post falls in the first category. It is educating fellow Marketers to improve their content.

If I were to post content for the second category, I would post something along the lines of: “A recent study showed that it takes at least two hours of your valuable time every day to optimise your ads, keywords, landing pages and biddings to generate leads for your business using Google Ads.

Save 40+ hours of your time by hiring us to generate leads for your business while you focus on your business operations. “There’s a very fine line between educating a business to upskill/reskill, and educating for a business to outsource the work to a specialist who has all the time to get their hands dirty on your behalf.

Does How-to Content Help You Get Clients?

How-to content does not help you get clients unless you’re addressing potential clients about how and why they need to hire you.

99. 6% of how-to posts are telling potential clients how to do things themselves.

You know the DIY stuff.

Nothing beats being ghosted by potential clients more than to give them the recipe to cook their own dish.

Most demo sessions end up seeing your potential client asking you further questions on how to perform a certain task to do it themselves later, while you think they are deep into your tool to purchase it later.

Many tool makers are writing up use cases to show you what you can do with their tool, while in reality they’re inspiring you to come up with alternatives not to purchase their tool. I can give numerous examples, here’s one:

A tool which allows you to create a calculator sheet:

That potential client joined the session because they had no clue that they can create a calculator sheet.

They read the use case and trialled the tool for a limited time then it hits them: They scoure the internet for scripts or formulae to help them create a calculator sheet for free.

The idea wasn’t there!Your paid tool inspired them to think of a free alternative and they will find it because the internet is a mine of gems given away for free.

What you did is you thought you’re close to selling the tool but in reality you pushed them away to look for a free alternative script.

The reason for that is you’re educating your potential client to DIY.

What you need to focus on instead is to show them the cost, pain and wasted time of doing it themselves.

Your paid tool or service is to save them money, time and effort to perform tasks on their behalf.

You thought that if you hide the fact that they can find their tool or service for free somewhere else if they dig enough is what caused them to even trust you less.

Lay it out in advance and tell them look you can find a free alternative elsewhere but there is a cost to that.

The cost of doing 1,2,3 manually.

The cost of getting stuck somewhere far in the process and not knowing what to do to continue.

The cost of time and resources to keep digging for free stuff.

We sell you peace of mind.

Do not worry about time, money, and effort if you invest.

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