Hertz has launched a promotional initiative called the "Gold Squad," featuring trained dogs in Colorado to enhance its brand visibility and engage with customers. This unique marketing strategy aims to create a memorable experience and strengthen Hertz's presence in the competitive rental car market.
Hertz Global Holdings, Inc.
Sponsorship Valuator, Fan Engagement Hub
Hertz Global Holdings, Inc.: Hertz is a global car rental company that has launched the 'Gold Squad' initiative featuring dogs in Colorado as part of its sponsorship activation.
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