IMG Licensing has secured a global licensing agreement with the organizers of the 2027 America's Cup, set to take place in Naples, Italy. This partnership will focus on creating a range of consumer products, including apparel and collectibles, aimed at enhancing fan engagement and expanding the event's brand presence. The first merchandise will be available during the Preliminary Regatta in Cagliari, Italy, highlighting the significance of this collaboration in elevating the America's Cup as a prestigious global sporting event.
IMG Licensing, America's Cup Partnership (ACP), Emirates Team New Zealand, Athena Racing, Luna Rossa, Tudor Team Alinghi, K-Challenge, Goldman Sachs, HSBC
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IMG Licensing: IMG Licensing is a branch of the WME Group that has been appointed as the exclusive global licensing agency for the 2027 America's Cup.
America's Cup Partnership (ACP): The America's Cup Partnership is the organizing body for the America's Cup, formed to modernize the event and enhance its global appeal.
Emirates Team New Zealand: Emirates Team New Zealand is the reigning champion of the America's Cup and a founding member of the America's Cup Partnership.
Athena Racing: Athena Racing is the challenger of record for the America's Cup and a member of the America's Cup Partnership.
Luna Rossa: Luna Rossa is a competitor in the America's Cup and part of the America's Cup Partnership.
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