ITV Sport Production is gearing up for the Grand National, one of the most prestigious horse racing events, which is expected to attract between 500 and 800 million viewers globally. Lead creative director Paul McNamara emphasizes the importance of delivering a clear and engaging viewing experience, while the event's extensive coverage will utilize advanced technology, including drones and multiple camera setups. This year's race, taking place from April 9-11, is part of ITV's ongoing commitment to broadcasting major racing events, following a contract extension with Racecourse Media Group through 2030.
ITV Sport Production, Racecourse Media Group, AE Live, Vizrt, Pixotope, Ellipse Data, ITV
Media Rights Analyzer, Fan Engagement Hub, Content Studio
ITV Sport Production: ITV Sport Production is responsible for producing the live coverage of the Grand National, one of the most prestigious horse racing events in the UK.
Racecourse Media Group: Racecourse Media Group is the organization that has partnered with ITV Sport Production to deliver live coverage of horse racing events.
AE Live: AE Live is the official graphics partner for ITV Racing during the Grand National, providing high-quality broadcast visuals and augmented reality elements.
Vizrt: Vizrt is a graphics rendering partner for AE Live, enhancing the broadcast visuals for ITV Racing during the Grand National.
Pixotope: Pixotope is a technology partner that provides tracking services for augmented reality elements in the ITV Racing broadcast.
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