Coca-Cola has partnered with Panini to include collectible World Cup stickers in its products leading up to the 2026 tournament. This collaboration aims to engage soccer fans and collectors, enhancing brand visibility and driving sales through the excitement of collecting.
Panini Group, Coca-Cola Company
Fan Engagement Hub, Sponsorship Valuator
Panini Group: Panini Group is a global leader in the production of collectible stickers and trading cards, and they are releasing the 2026 Panini World Cup stickers.
Coca-Cola Company: Coca-Cola Company is a multinational beverage corporation that is collaborating with Panini to embed World Cup stickers in their products.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.