Shaquille O'Neal, in collaboration with TNT Sports and Authentic Brands Group, is set to launch the DUNKMAN Professional Dunk League in Summer 2026, with O'Neal serving as commissioner. The league will feature 24 athletes competing for a $500,000 grand prize, utilizing an Olympic-style scoring system, and aims to elevate dunking into a recognized professional sport. This initiative represents a significant business venture for TNT Sports, as it seeks to merge sports with cultural entertainment and expand its audience across multiple platforms.
Shaquille O’Neal, TNT Sports, Authentic Brands Group, Eli Lilly and Company, Bleacher Report, House of Highlights, YouTube
Athlete Brand Builder, Media Rights Analyzer, Fan Engagement Hub, Partnership Tracker, Content Studio
Shaquille O’Neal: Shaquille O’Neal is a former professional basketball player and the commissioner of the DUNKMAN Professional Dunk League.
TNT Sports: TNT Sports is a sports broadcasting network that will air live events of the DUNKMAN Professional Dunk League.
Authentic Brands Group: Authentic Brands Group is a brand development, marketing, and entertainment company involved in launching the DUNKMAN league.
Eli Lilly and Company: Eli Lilly and Company is a pharmaceutical company that is partnering with Shaquille O’Neal and TNT Sports for the DUNKMAN league.
Bleacher Report: Bleacher Report is a digital media company that will feature additional content related to the DUNKMAN league.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.