Callum Beale has been appointed as the new CEO of Tennis SA, effective May 1, 2026, after a competitive search. With over 30 years of experience in various roles within the sport, including his recent position at Tennis Australia, Beale aims to implement a multi-disciplinary approach to enhance the organization’s growth in the evolving Australian sports market. His leadership is expected to strengthen Tennis SA's foundation and expand its reach into complementary racquet sports.
Tennis SA, Tennis Australia, Adelaide International
Fan Engagement Hub, Sponsorship Valuator, Revenue Flywheel, Ticketing & Venue Ops
Tennis SA: Tennis SA is the governing body for tennis in South Australia that has appointed Callum Beale as its new CEO and director of Venue and Community for the Adelaide International.
Tennis Australia: Tennis Australia is the national governing body for tennis in Australia where Callum Beale previously served as head of Game Expansion.
Adelaide International: Adelaide International is South Australia's premier professional tennis tournament that Callum Beale will oversee as Director of Venue and Community.
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