TKO Group has secured significant sponsorship deals with nicotine pouch brand FRE and insurance agency Supersure, enhancing its portfolio across various sports properties, including UFC and Zuffa Boxing. The partnership with FRE will prominently feature its branding at multiple events, starting with UFC 327, while Supersure will serve as the official small business insurance partner for TKO's UFC and Zuffa Boxing events in the U.S. These agreements are strategically designed to leverage TKO's extensive audience reach and enhance brand visibility within the sports industry.
TKO Group, FRE, Supersure, UFC, Zuffa Boxing, PBR, IMG, Formula Drift, Saudi Arabian events company Sela, Turki Alalshikh
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TKO Group: TKO Group is a multi-sport ownership conglomerate that has formed new partnerships with FRE and Supersure to enhance its brand visibility across various sports properties.
FRE: FRE is a nicotine pouch brand that has become the official nicotine pouch partner for multiple TKO properties including UFC and Zuffa Boxing.
Supersure: Supersure is an insurance agency that has partnered with TKO Group to become the official small business insurance and commercial brokerage technology partner for UFC and Zuffa Boxing.
UFC: UFC is a mixed martial arts promotion owned by TKO Group that is involved in the new sponsorship agreements with FRE and Supersure.
Zuffa Boxing: Zuffa Boxing is a boxing promotion under TKO Group that is included in the sponsorship deals with FRE and Supersure.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.