In a recent interview, Amanda Whitaker-Smith, the associate marketing manager for Upper Deck, discussed the partnership between the Golden Knights and the trading card company. This collaboration highlights the growing intersection of sports and collectibles, emphasizing the business potential in engaging fans through merchandise and marketing strategies.
Vegas Golden Knights, Upper Deck
Fan Engagement Hub, Sponsorship Valuator
Vegas Golden Knights: The Vegas Golden Knights are a professional ice hockey team based in Las Vegas, Nevada, competing in the NHL.
Upper Deck: Upper Deck is a leading sports and entertainment trading card company known for its collectibles and memorabilia.
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