ZDF will resume broadcasting the Tour de France in Germany starting in 2027, marking its first coverage of the event in over 15 years. This partnership with ARD, facilitated by the sports rights agency SportA and the race organizer Amaury Sport Organization (ASO), signifies a renewed commitment to cycling coverage in Germany, which had been impacted by doping scandals in the past. The agreement also includes broadcasting rights for other cycling events, enhancing the visibility of the sport in the region.
ZDF, ARD, Amaury Sport Organization (ASO), SportA, Eurosport, British Cycling, UK Sport
Media Rights Analyzer, Partnership Tracker
ZDF: ZDF is a German public broadcaster that will return as the broadcaster for the Tour de France in Germany starting in 2027.
ARD: ARD is a prominent German public broadcaster that will collaborate with ZDF to broadcast the Tour de France in 2027.
Amaury Sport Organization (ASO): Amaury Sport Organization is the race organizer and promoter of the Tour de France, having reached an agreement with SportA for broadcasting rights.
SportA: SportA is the joint sports rights agency of Germany's public broadcasters ARD and ZDF, responsible for negotiating broadcasting rights for the Tour de France.
Eurosport: Eurosport is a pay-TV sports broadcaster that has been sharing broadcasting rights for the Tour de France with ARD since 2015.
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